Responsible for homeyou and all FEBA CAPITAL brands.
Develop relevant content topics to reach the company’s target customers;
Create, curate, and manage all published content (images, video, written and audio/podcast);
Conduct online advocacy and open a stream for cross-promotions;
Develop and expand community and/or influencer outreach efforts;
Oversee design (ie: Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.);
Create and manager an online review funnel for building online reviews and reputation. - Monitor online reviews and respond to each review timely and with care;
Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate;
Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews;
Deliberate planning, strategy and goal setting;
Development of brand awareness and online reputation;
Identify and improve organizational development aspects that would improve content (ie: employee training, recognition and rewards for participation in the company’s marketing and online review building);
Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns;
Create and generate performance reports to be aware of important holidays and festive dates and how they can positively impact each FEBA CAPITAL brand.